Microdata HTML is an actively used schema created in 2013. Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows them to understand the information on web pages and provide more relevant results to users. Read more on Wikipedia...

7Years Old 20Users ?Jobs
  • Microdata HTML ranks in the top 25% of languages
  • the Microdata HTML wikipedia page
  • Microdata HTML first appeared in 2013
  • See also: rdf, json-ld
  • Have a question about Microdata HTML not answered here? Email me and let me know how I can help.

Example code from the web:

<div itemscope itemtype="http://schema.org/RentalCarReservation">
  <meta itemprop="reservationNumber" content="546323"/>
  <link itemprop="reservationStatus" href="http://schema.org/Confirmed"/>
  <link itemprop="url" href="http://carrentals.com/view/546323"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
    <meta itemprop="email" content="john@mail.com"/>
  </div>
  <div itemprop="programMembership" itemscope itemtype="http://schema.org/ProgramMembership">
    <meta itemprop="memberNumber" content="1234567"/>
    <meta itemprop="program" content="AAA"/>
  </div>
  <div itemprop="bookingAgent" itemscope itemtype="http://schema.org/Organization">
    <meta itemprop="name" content="Car Rentals Internationaly"/>
    <link itemprop="url" href="http://carrentals.com/"/>
  </div>
  <meta itemprop="bookingTime" content="2027-01-14T13:05:00-05:00"/>
  <meta itemprop="modifiedTime" content="2027-03-14T13:05:00-05:00"/>
  <link itemprop="confirmReservationUrl" href="http://carrentals.com/confirm?id=546323"/>
  <link itemprop="cancelReservationUrl" href="http://carrentals.com/cancel?id=546323"/>
  <link itemprop="modifyReservationUrl" href="http://carrentals.com/edit?id=546323"/>
  <link itemprop="checkinUrl" href="http://carrentals.com/checkin?id=546323"/>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/ConfirmAction">
    <link itemprop="target" href="http://carrentals.com/confirm?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/CancelAction">
    <link itemprop="target" href="http://carrentals.com/cancel?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/EditAction">
    <link itemprop="target" href="http://carrentals.com/edit?id=546323"/>
  </div>
  <div itemprop="potentialAction" itemscope itemtype="http://schema.org/CheckInAction">
    <link itemprop="target" href="http://carrentals.com/checkin?id=546323"/>
  </div>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/RentalCar">
    <meta itemprop="name" content="Economy Class Car"/>
    <meta itemprop="model" content="Civic"/>
    <div itemprop="brand" itemscope itemtype="http://schema.org/Brand">
      <meta itemprop="name" content="Honda"/>
    </div>
    <meta itemprop="description" content="Sedan 4 Door, 5 Seatbelts, Automatic transmission"/>
    <div itemprop="rentalCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Hertz"/>
    </div>
  </div>
  <div itemprop="pickupLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz San Diego Airport"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1500 Orange Avenue"/>
      <meta itemprop="addressLocality" content="San Diego"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
    <meta itemprop="telephone" content="+1-800-123-4567"/>
  </div>
  <meta itemprop="pickupTime" content="2027-08-05T16:00:00-07:00"/>
  <div itemprop="dropoffLocation" itemscope itemtype="http://schema.org/Place">
    <meta itemprop="name" content="Hertz LAX"/>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
      <meta itemprop="streetAddress" content="1234 First Street"/>
      <meta itemprop="addressLocality" content="Los Angeles"/>
      <meta itemprop="addressRegion" content="CA"/>
      <meta itemprop="postalCode" content="94043"/>
      <meta itemprop="addressCountry" content="US"/>
    </div>
    <meta itemprop="telephone" content="+1-800-123-4567"/>
  </div>
  <meta itemprop="dropoffTime" content="2027-08-06T20:00:00-07:00"/>
  <meta itemprop="price" content="119.00"/>
  <meta itemprop="priceCurrency" content="USD"/>
</div>

Last updated August 9th, 2020

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